What I learned at the 2012 Seafood and Wine FestFebruary 26th, 2012 at 10:35
Over the last few days I have been spending a lot of time at the Newport Seafood and Wine Fest. As a memeber of the Newport Chamber of Commerce Young Professionals I volunteer to work in a booth. This year I also had my own product to demo there, Barleyboard. I set up Barleyboard to display the Adelsheim Vineyard wines we were pouring. I had it hooked to a 26″ TV in our booth. Here is a quick list of thing I learned by working the booth and observing the people.
- It is tough to complete with a $20 cardbourd cutout that people can take pictures with.
- Cheap plastic give-aways attract a lot of people, especially green spider rings, but not orange ones.
- People don’t know what I QR Code is
- People are wary of trying new things, like scanning a QR COde even if they may know what it is
- Both the cellular and WiFi networks at large festivals get congested making menu interaction problematic.
- Presentation and design will be the selling point. Voting and tweets are bonus features.
The TV needs to be at least 7 feet high or else it gets lost in the crowd.